NEW YORK, NY--June 20, 2012 – Poe Boy Music Group/Geffen Records proudly announces the release of breakout artist J Rand’s new video for his lead single, “Up Against The Wall,” premiering today exclusively on VEVO.
The video for “Up Against The Wall” was produced and shot by Malcolm Jones, the creative force behind videos such as R. Kelly’s “Hair Braider,” Mario’s “Crying Out For Me,” and Lil Mama’s “Lip Gloss.” Showcasing J Rand’s many talents, Jones highlights the artist’s skills as a singer, skilled dancer, and overall engaging entertainer. The video follows a handsome J Rand through a Miami club as he turns up the “bad boy” sexy in an attempt to seduce his female counter part. By the end it is she who has him up against the wall. The video will premiere today exclusively on VEVO (link: http://www.youtube.com/watch?v=038-Sfd5qxQ).
The single—produced by Joseph “Young Seph” Holmes and written by Nathan Harris, Corey Gibson, and J Rand—serves as the lead off his new project and is a nice introduction to what this trained vocalist and actor can do. “When I recorded Up Against The Wall, I wanted it to be something that people would want to dance to, I want to be able to go out and see people seriously up against the wall to my music,” said Rand.
Aside from music, J Rand appears in the new feature film, “Rock of Ages,” starring Tom Cruise. He also has a role in the film, “Spring Breakers,” starring Vanessa Hudgens, James Franco and Selena Gomez due out 2013.
“Up Against The Wall” is available now at all digital retailers. For more information, please visit http://www.jrandmusic.com/